Iris Lingerie is celebrated for attention to fit. Led by Iris Clarke, known as the "bra whisperer", they bring 30 years of experience in keeping abreast of the bra business. Judging from comments from previous customers, that is 30 years of dishing out life changing advice on the proper fit. Less concerned about lace and color and far more focused on fit - no gaps, no bulges - have led Iris, and her shop, to a devoted following.

Not just bras though - the shop is named Iris Lingerie - customers will find simple T-shirts, lacy lingerie, slips, corsets and bathing suits.