John Varvatos - Bowery

315 Bowery
In the former CBGB club space you'll find a fashion temple to punk and good ol' rock-and-roll, with clothes, accessories, records and stuff that evoke uniquely American style from the past decades. Varvatos pays tribute to the music heritage of the l... more
In the former CBGB club space you'll find a fashion temple to punk and good ol' rock-and-roll, with clothes, accessories, records and stuff that evoke uniquely American style from the past decades. Varvatos pays tribute to the music heritage of the legendary CBGB, which dovetails nicely with his personal passion for rock & roll that is often expressed in his acclaimed menswear collections.

As with every Varvatos-curated space, furnishings and fixtures are largely found objects and vintage pieces that exhibit a distinct character and the patina of authenticity. A 25-foot mahogany bar reclaimed from its former life in a pub on 14th Street (and prior to that in a Bowery bar) sits in front of four antique stained glass windows. Vintage rolling racks hold the clothing collections, augmented by a carefully sourced selection of vintage denim, leather jackets, rock t-shirts, accessories, and boots. In addition, John has scoured the globe to create a special offering including relevant music memorabilia, his own collections of rare vinyl and picture discs, books and 1970’s audio equipment.

Drag the street view to look around 360°.
Use the arrow buttons to navigate down the street and around the neighborhood!

East Village Description

John Varvatos - Bowery is located in the East Village neighborhood of Manhattan. Long before the musical "Rent" brought in legions of pierced, tattooed teenagers from every corner of America (and drove up the rents), the East Village was an eclectic mix of elderly Ukranians and Poles, Dominican and Puerto Rican families, and assorted artists, wanna-be bohemians, punks, their followers, lovers and friends. (Did we leave anyone out?) Largely gone are the heroin dealers, all night parties, punk music extravaganzas and infamous Bagel Tree of the 1980s and early 1990s, but the real landmarks remain, including the Joseph Papp Public Theater, Tompkins Square Park, and Cooper Union. The Public offers some of New York’s finest Off-Broadway Theater as well as Joe’s Pub, with a diverse variety of live shows. Beautiful Tompkins Square Park offers something for everyone, including dog runs, basketball courts, a weekly market, outdoor music events, and occasionally local characters chatting late into the night to infrequent riots. To be fair, few other parks in America have played such an important role in radical or anarchist history.

Many long-time residents complain of the neighborhood’s recent gentrification, and skyrocketing rents forced even legendary punk club CBGB's to exit the neighborhood, replaced by a John Varvatos boutique. And while there are truly many new restaurants and boutiques dotting Avenues A, B and C, lots of the famous watering holes, dives, and other unclassifiably scrappy bars remain. Some of our favorites include Mars on lower First Avenue, Zum Schneider on Avenue C, 2A on the corner of Second Street and Avenue A, and Lit Lounge, with its adjoining Fuse Gallery. Make sure to check out the Polish butcher stores on First Avenue and the nearby Italian pastry shops, walk along the Ukranian strip of Second Avenue, try one of the Japanese restaurants on East Ninth Street, and also walk along St. Marks Place, one of New York’s most eclectic streets.

East 4th Street's Theater Row boasts cultural buildings which house eight theaters and twelve dance companies as well as a couple of community development groups. Among its members are New York Theater Workshop, La MaMa Experimental Theatre, Rod Rodgers Dance Co., WOW Cafe Theatre, Millennium Film Workshop, Duo Multicultural Arts Center, Teatro Circulo, Downtown Art, Alpha Omega Dance Co., Choices Theater, Teatro IATI, Cooper Square Committee and Cooper Square Mutual Housing Association.

The Nuyorican Poets Café is still going strong on East Third Street between Avenues B and C. Since 1973 its mission has been to create a multi-cultural venue that provides a stage for artists traditionally underrepresented in the mainstream media and culture. Poetry slams, theater performances, open jam sessions for hip-hop, poetry and jazz, as well as unique screenplay readings all take place on a weekly basis in this intimate cultural setting.

For film buffs, we would be remiss not to mention the Anthology Film Archives on East 2nd Street, a local theater best known for consistently showing the finest in avant-garde and experimental cinema. We also recommend the Landmark Sunshine Cinema on East Houston Street, home away from home for those who enjoy great acoustics and the company of die hard independent film fans.

The East Village is also home to the trendy Cooper Square Hotel as well as the charming Gem Hotel, making it a great neighborhood to enjoy your stay in New York.


315 Bowery
New York, NY 10003
(212) 358-0315

Editorial Rating


As the COVID-19 pandemic continues to evolve by the day, the safety of our JV family and loyal customers is of the utmost importance to us. In an effort to protect our dedicated sales professionals, support staff… March 18, 2020

Nothing was going to interfere with last night's mission. As the concert details were being worked out, every artist scheduled to perform stuck around and gave it their all. With Music Director and Band Leader Will… March 13, 2020

Dave Matthews rocking out at #LoveRocksNYC. Please consider a donation to @godslovenyc by using the link in our bio. @ The Beacon Theatre March 13, 2020

Lawless behavior. March 11, 2020

view all

Other Shops

Lomography Gallery Store

A brilliant one-stop shop for lomography enthusiasts who'd rather not dawdle aro... view

Vosges Haut-Chocolat — Upper East Side

Vosges Haut-Chocolat’s intriguing chocolate creations are made with the finest i... view

Alice + Olivia – Bryant Park

Stacey Bendet launched the alice + olivia collection at Barneys NY in 2002. Nic... view

Dalaga NYC

Dalaga is the Filipino word for "young woman," and how appropriate for a store t... view